River Braun

Do you want to be on page one of SERPs? I can get you there.


I help business owners attract clients with stunning web design, compelling web copy, and the most effective SEO strategies known to humankind. After spending almost a decade practicing law, I dove headlong into a freelance writing career. Thanks to my legal background, I excel at research. For my clients, the real spice is my ability to distill complex yet important points into informative, easy-to-read content for their ideal clients. 

Business Content

As part of my business law practice, in addition to negotiating contracts and navigating the formalities of corporate formations, I counseled countless entrepreneurs on business development tactics I learned while developing my own cutting-edge companies. No offense to my law school profs — but it turns out I enjoy SEO marketing and web design more than analyzing even the most nuanced RBG decision. So now, I help companies craft their brands and tell the stories that make people want to engage with their brand.

Your website should tell a story — your story — so that your ideal clients can connect with you. I can help you define your message and convey it in a way that both your prospects, and Google, pays attention. From developing service area and “About Me” pages, to blog articles, guest posts, and eBooks, I can help you improve your online presence and establish and maintain yourself as an expert in your field.

The Playbook | FullStack Labs •

Fullstack Labs - Playbook

As you’re probably figuring out, building custom software applications is a complex process that requires collaboration and input from multiple people. It’s not uncommon for a project to include half a dozen people (or more) on your side, and half dozen people (or more) on our side. To give you an example, most of our projects will include: Given the number of people involved, communication, collaboration, and management can be challenging. Based on our years of experience, we’ve developed the
The Page One Lawyer •

[SEO For Lawyers] Demystifying Search Engine Optimization — The Page One Lawyer

Hosting millions of websites and attracting many more users, the world wide web is the central resource for consumers seeking information, products, and services. What does this mean for lawyers? It means that the internet is the singular most important marketplace for attracting new clients to your law firm. Search engine optimization promotes high ranking and greater visibility for your law firm’s website. Deconstructing and understanding the search engine is essential for lawyers who want
Rideshare Central •

Lyft vs. Uber - The Innovation Battle Continues

Is it better to be first or to be best? For Uber and Lyft, rideshare companies that started with different ideas than what we now know them for, the question of being first is moot. As a result, these two companies must compete to be the best at providing the exact same service — getting you where you want to go. With a task as basic as getting humans from point A to point B, innovation is primarily in the hands of the drivers, which is currently limited to whether they pick you up in a standar
The Page One Lawyer •

The Complete Google Adwords Budget Guide for 2021 — The Page One Lawyer

Google AdWords is the world’s most prominent platform for pay-per-click (PPC) advertising. There are many compelling reasons to consider a PPC campaign. People who click on ads are more likely to hire you, as long as your landing page establishes you as an authority in your field and instills trust from your visitor. Online ads are also effective in spreading brand awareness and generating leads. It’s no wonder the majority of all small to mid-sized businesses (SMBs) and law firms run PPC camp
Black Fox Strategy •

When is the Right Time for Strategic Planning?

Now, of course! The most successful organizations look at the big picture often in order to stay on top of trends, keep pace with customer demands and client needs, and leverage new market, industry and technological opportunities. Having a perpetual learning mindset allows these entities to move with and manage the changes happening around them to prepare and adapt the organization for the near and far future. Strategic planning is the process that an organization uses to measure its resource
The Page One Lawyer •

SEO vs. PPC - Best Law Firm Marketing Practices —

When deciding on a digital marketing strategy for your law firm, digital marketing professionals will often suggest one of two approaches: SEO vs. PPC. So, how do you know which is better? Individual merits of SEO and PPC are often debated among marketers trying to push one strategy above the other, but choosing between the two isn’t your only option. SEO and PPC are essential internet marketing tools for law firms. Used correctly, each attracts new customers, increases customer conversion, and
Rideshare Central •

A Beginner's Guide to Freelancing with Upwork

With the rapid expansion of the gig economy, freelance platforms have provided a much-needed framework to connect service providers with clients all over the world. One of the largest of these platforms is Upwork. Upwork, the company born from the merger of oDesk and Elance, is a robust platform that enables freelancers to connect and collaborate remotely with clients across the globe. Boasting more than 12 million freelancers and 5 million clients, Upwork sees more than 3 million projects post

Upwork | How To Hire Remote Freelancers Through Upwork | YAC Blog

When it comes to advancing the remote team model, UPWORK has led the charge by creating a platform that enables professionals and freelancers to collaborate remotely. Headquartered in Santa Clara with offices in San Francisco and Chicago, Upwork operates with corporate employees and freelancers - both of which are a mix of in-office and remote workers, primarily using their own in-house platform. More than 5 million business are registered on Upwork. According to UTKARSH, a growth engineer with

Buffer | 10 Million Users - One Fully Remote Team | YAC Blog

Across the globe, more than 3 billion people are active social media users engaging with content on more than 120 social media sites. How is a digital brand, (or any brand for that matter) supposed to keep up and keep these users engaged? Communication and collaboration. Not so ironically, that is also the strategy engaged by the social networking management software company, BUFFER, to manage and scale its fully-remote team. According to Adnan, who is part of the 82-person Buffer remote team,

Webflow | Webflow’s $72M Series A Roadmaps Distributed Teams Playbook | YAC Blog

From near bankruptcy to a $72 Million series A funding round, Webflow has claimed the throne of no-code King. With the title comes the responsibility to lead the remote work revolution, something the company has been a longtime advocate for. I spoke with Kyle Shevlin, a senior software engineer at Webflow about how they can keep the innovation flowing when ~70% of their workforce rarely step foot in the office. Webflow is based in San Francisco, where 25-30 employees gather each day and work wh
Rideshare Central •

Lyft & Uber Holiday Rider Tips

Winter is a hectic time to be on the road. Dangerous weather and increased holiday traffic can make an ordinary commute seem like the seventh level of hell at times. It’s no wonder so many people choose to take a Lyft or Uber during this time of year. Unfortunately, the increased rider demand around the holidays often leads to more frequent and costly surge pricing. Don’t worry though — we’ve got the inside scoop on how to ride like a pro and keep a little dough in your pocket for those holid
AKeyMark •

3 Golden Rules to Protect Your Kickstarter

Imagine the feeling you get when you’ve finally pressed the “launch” button on your Kickstarter campaign. That one small click represents hundreds or even thousands of hours of hard work and creativity. The feeling is one of excitement, relief and anticipation that funding will flow like manna from heaven. You’ve done it… Then two days later you get a nasty-gram from someone who’s already using the same name that you built your campaign around and everyone identifies with your work.
Medium •

How Walking to Work Can Improve Your Quality of Life and Overall Happiness

Before moving to Sacramento, I spent 5 years living and working in Silicon Valley and San Francisco, which is to say, I spent too much of my time sitting in traffic on the 101. That time was spent in complete and utter frustration and worry that the guy behind me was going to rear-end me because he’s trying to multitask his commute. I’d arrive at work stressed out and not mentally prepared for the day ahead. My creativity and motivation were squashed. Then, at the end of the day, I’d get back on
Harcourt Health •

VilactoBio Harnesses Cutting-Edge Technology and Research in it’s Skincare Line

It’s pretty much guaranteed you’re going to be standing in the supermarket aisle looking for some sort of skincare product during your life. Maybe if you’re not shopping for yourself, then you’re out trying to help a friend or family member search for an anti-aging cream or something similar.   As global populations continue to get older, especially with the Baby Boomer generation in the United States, this scenario might be playing out a lot more than one thinks very soon. Much like trying t

Time Management for Entrepreneurs: Stop Killing Time and Start Investing Time

"The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity." - Timothy Ferriss At the end of each day, do you take stock of what you've done and feel as though you were constantly busy, but you can't for the life of you figure out how your time was spent? As days turn into weeks and weeks into months...we often feel exhausted, but with no real accomplishments to show for our efforts.
AKeyMark •

Should I Copyright or Trademark My Logo?

There’s a ton of confusion around the question, “Can I copyright my logo?”. In order to answer this question appropriately, it’s important to first identify the scope of protection you may be seeking, by distinguishing between trademarks and copyrights. Each serve different purposes, are obtained differently, and provide different types and levels of protection. Let’s take a minute to break down the differences between copyright protection and trademark protection, so that we can help you identi
Major Printing Company •

4 Trends Affecting Small Businesses This Year

Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existing customers to come back? Why doesn’t my cat like me? Ok, maybe business owners don’t have issues with their cats, though the other questions are probably crowding their brain space right now. Fear not, we’ve identified 4 business trends you should be paying attention to this year. Not everything in business is fr
Print & Copy Factory Blog •

Handling Negative Online Reviews Like a Pro

Online reviews can make or break a business. More and more often, customers are turning to sites like Yelp, Google, and Facebook to get an unbiased view of every business they use. Negative reviews are pretty much inevitable, regardless of how hard you try. Your responses, or lack thereof, can also have a dramatic effect on how people view your company’s credibility and dedication to customer service. Here are a few tips to handle negative online reviews like a pro. First and foremost it is impo
Paragon Press •

Turning Failure Into Success – Stories of Famous Achievers and Their Failures

Every entrepreneur, and I do mean every, has had a taste of failure at one time or another. The slam-dunk business idea that landed flat.  The star product that fizzled out.  It happens more often than you really hear about, but to those individuals that it’s happening to, the “failures” can be seriously disheartening. If you’re feeling a bit down about a business venture that didn’t go as you planned, don’t lose hope. Countless well-known and successful individuals have achieved their dreams de
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