Business Content

As part of my business law practice, in addition to negotiating contracts and navigating the formalities of corporate formations, I counseled countless entrepreneurs on business development tactics I learned while developing my own cutting-edge companies. No offense to my law school profs — but it turns out I enjoy SEO marketing and web design more than analyzing even the most nuanced RBG decision. So now, I help companies craft their brands and tell the stories that make people want to engage with their brand.

Your website should tell a story — your story — so that your ideal clients can connect with you. I can help you define your message and convey it in a way that both your prospects, and Google, pays attention. From developing service area and “About Me” pages, to blog articles, guest posts, and eBooks, I can help you improve your online presence and establish and maintain yourself as an expert in your field.

Lyft & Uber Holiday Rider Tips

Winter is a hectic time to be on the road. Dangerous weather and increased holiday traffic can make an ordinary commute seem like the seventh level of hell at times. It’s no wonder so many people choose to take a Lyft or Uber during this time of year. Unfortunately, the increased rider demand around the holidays often leads to more frequent and costly surge pricing. Don’t worry though — we’ve got the inside scoop on how to ride like a pro and keep a little dough in your pocket for those holid

Fullstack Labs - Playbook

As you’re probably figuring out, building custom software applications is a complex process that requires collaboration and input from multiple people. It’s not uncommon for a project to include half a dozen people (or more) on your side, and half dozen people (or more) on our side. To give you an example, most of our projects will include: Given the number of people involved, communication, collaboration, and management can be challenging. Based on our years of experience, we’ve developed the

A Beginner's Guide to Freelancing with Upwork

With the rapid expansion of the gig economy, freelance platforms have provided a much-needed framework to connect service providers with clients all over the world. One of the largest of these platforms is Upwork. Upwork, the company born from the merger of oDesk and Elance, is a robust platform that enables freelancers to connect and collaborate remotely with clients across the globe. Boasting more than 12 million freelancers and 5 million clients, Upwork sees more than 3 million projects post

Lyft vs. Uber - The Innovation Battle Continues

Is it better to be first or to be best? For Uber and Lyft, rideshare companies that started with different ideas than what we now know them for, the question of being first is moot. As a result, these two companies must compete to be the best at providing the exact same service — getting you where you want to go. With a task as basic as getting humans from point A to point B, innovation is primarily in the hands of the drivers, which is currently limited to whether they pick you up in a standar

3 Golden Rules to Protect Your Kickstarter

Imagine the feeling you get when you’ve finally pressed the “launch” button on your Kickstarter campaign. That one small click represents hundreds or even thousands of hours of hard work and creativity. The feeling is one of excitement, relief and anticipation that funding will flow like manna from heaven. You’ve done it… Then two days later you get a nasty-gram from someone who’s already using the same name that you built your campaign around and everyone identifies with your work.

How Walking to Work Can Improve Your Quality of Life and Overall Happiness

Before moving to Sacramento, I spent 5 years living and working in Silicon Valley and San Francisco, which is to say, I spent too much of my time sitting in traffic on the 101. That time was spent in complete and utter frustration and worry that the guy behind me was going to rear-end me because he’s trying to multitask his commute. I’d arrive at work stressed out and not mentally prepared for the day ahead. My creativity and motivation were squashed. Then, at the end of the day, I’d get back on

VilactoBio Harnesses Cutting-Edge Technology and Research in it’s Skincare Line

It’s pretty much guaranteed you’re going to be standing in the supermarket aisle looking for some sort of skincare product during your life. Maybe if you’re not shopping for yourself, then you’re out trying to help a friend or family member search for an anti-aging cream or something similar.   As global populations continue to get older, especially with the Baby Boomer generation in the United States, this scenario might be playing out a lot more than one thinks very soon. Much like trying t

Employment Law Outlook 2016

Many businesses take time at the beginning of a new year to look back on what went well and what didn’t in the previous year.  For employers across the nation, looking back on the employment litigation trends of 2015 may have them shaking in their ergonomic office chairs.  It turns out that employment litigation class-action lawsuits were at record highs last year, with over 1,300 rulings. Every employer fears being sued and for obvious reasons – lawsuits are expensive.  It’s impossible to pred

What is an Executive Search Firm?

Highly effective executives who have been in the industry long enough have likely been approached by individuals on behalf of an executive search firm, representing a company interested in that executive’s talent. Because of their predator-like tactics, these individuals are sometimes called “headhunters” by companies who have lost great executives to competitors using headhunters.  Executive search firms are similar in nature to staffing agencies commonly used to fill lower level administrative

Time Management for Entrepreneurs: Stop Killing Time and Start Investing Time

"The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity." - Timothy Ferriss At the end of each day, do you take stock of what you've done and feel as though you were constantly busy, but you can't for the life of you figure out how your time was spent? As days turn into weeks and weeks into months...we often feel exhausted, but with no real accomplishments to show for our efforts.

Should I Copyright or Trademark My Logo?

There’s a ton of confusion around the question, “Can I copyright my logo?”. In order to answer this question appropriately, it’s important to first identify the scope of protection you may be seeking, by distinguishing between trademarks and copyrights. Each serve different purposes, are obtained differently, and provide different types and levels of protection. Let’s take a minute to break down the differences between copyright protection and trademark protection, so that we can help you identi

4 Trends Affecting Small Businesses This Year

Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existing customers to come back? Why doesn’t my cat like me? Ok, maybe business owners don’t have issues with their cats, though the other questions are probably crowding their brain space right now. Fear not, we’ve identified 4 business trends you should be paying attention to this year. Not everything in business is fr

Handling Negative Online Reviews Like a Pro

Online reviews can make or break a business. More and more often, customers are turning to sites like Yelp, Google, and Facebook to get an unbiased view of every business they use. Negative reviews are pretty much inevitable, regardless of how hard you try. Your responses, or lack thereof, can also have a dramatic effect on how people view your company’s credibility and dedication to customer service. Here are a few tips to handle negative online reviews like a pro. First and foremost it is impo

Succeed in Business Without Undue Stress: Lessons From a Sailor

Whether you’ve been in business for 40 years, or you are a startup waiting for the perfect time to enter the marketplace, you want to know how to succeed in the fast-paced world of capturing market share. Let’s see how your business can benefit from the lessons learned in the daily life of a salty sailor. Sailors are known for their exciting tales of far-off worlds and adventure beyond a landlubber’s imagination. The trusted captain and crew have a few pointers to share for a successful voyage.

Turning Failure Into Success – Stories of Famous Achievers and Their Failures

Every entrepreneur, and I do mean every, has had a taste of failure at one time or another. The slam-dunk business idea that landed flat.  The star product that fizzled out.  It happens more often than you really hear about, but to those individuals that it’s happening to, the “failures” can be seriously disheartening. If you’re feeling a bit down about a business venture that didn’t go as you planned, don’t lose hope. Countless well-known and successful individuals have achieved their dreams de

What Are These New Facebook Reactions and What Do They Mean for My Business?

A few months ago, Mark Zuckerberg treated his staff to a movie night.  The film…Pixar’s Inside Out.  The Facebook staff watched in confused amazement wondering who these emotions were and more importantly, where is the big, blue and white like-button thumb? A few individuals voiced what everyone else was thinking…wouldn’t it be swell if Facebook allowed people to have more than one possible emotional reaction to the things they see and read?

What Mountain Biking Can Teach You About Business Strategy

If you’ve ever been on a mountain bike and felt the exhilaration of barreling down some well-worn single-track, you’ve likely also felt the pain of crashing headfirst into a tree. You might’ve sat there dazed, thinking, “what went wrong?” while you picked the leaves out of your helmet. You were trying so hard to avoid hitting that tree. How could you have hit it? The answer is really kind of crazy.

From Puce to Cerulean - What Your Brand Colors Say to Your Customers

Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the color blue in their logos? This phenomenon is hardly random. Psychologists have spent years studying colors’ effect on human behavior, and you can be sure that the results are worth understanding when you’re choosing your brand’s colors. Hungry Anyone?

Judging a Book by its’ Cover – How People Choose Products Based on Packaging

Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an “ordinary box” and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if the packaging sparks the imagination, it almost doesn’t matter what’s inside. While they may be
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